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Get START-ed with navigation

Oct 27 2009

Get START-ed with navigation

~ TomTom Start – new easy and smart GPS ~

Sydney, 27 October 2009 – Proving that quality, simplicity and style can mix, TomTom today introduces the TomTom Start to Australia – a GPS device that redefines ease of use and smart route planning.

The TomTom Start is specifically designed for all drivers, and makes a great introduction for young and old to the benefits of GPS car navigation.

Easy to use with best directions

The TomTom Start is a compact device with a 3.5” touch screen and even easier to use menu. Spoken Street Names means drivers will never miss a turn and the integrated fold and go, EasyPort™ mount, makes the whole navigation package fit into any pocket, small bag or glove compartment.

“With the introduction of TomTom Start, navigation has never been so accessible. We have redefined ease of use and taken affordable navigation to the next level - and this is done while always providing drivers with the fastest route to their destination with TomTom IQ Routes™,” says Chris Kearney, Marketing Manager TomTom, Australia and New Zealand.

TomTom’s leading technology IQ Routes™ provides Start users with the fastest route, no matter the time of day, with accurate travel times. This is achieved with TomTom’s database of over 800 billion speed profiles worldwide, which are included in the TomTom Start map so that routes are planned according to historical real average speeds.

Best maps and leading safety

TomTom’s Latest Map Guarantee ensures users are guaranteed to start with the latest Whereis® map and TomTom Map Share™ allows users to get daily updates via free TomTom HOME software.

The TomTom Start also includes an array of safety features including safety camera locations (red light and speed), visual and audible warnings when driving over the speed limit and the Help me! menu for one touch assistance when required.

For personalisation, users can go to their TomTom HOME desktop software and download a wealth of content, including start-up screens and a range of fun voices.

Availability and pricing

TomTom Start is available in black only from retail stores for RRP $199 from late October 2009.

Changeable covers (StartSkins) are available from retailers for RRP $24.95 per colour* and includes a matching protective bag.

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