TomTom sweeps the board in the Reevoo Customer Choice Awards 2009

Apr 21 2009

TomTom sweeps the board in the Reevoo Customer Choice Awards 2009

21 April 2009 – TomTom, the world’s leading portable navigation solutions provider, has swept the board in the Sat Nav category of the Reevoo Customer Choice Awards 2009.

Using more than half a million online customer reviews, Revoo identified the outstanding products in each of the main electrical goods categories. The awards are the first to be voted for entirely by customers who have purchased the products, rather than by a judging panel.

In the satellite navigation category, TomTom was awarded the Gold, Silver and Bronze Awards as follows:

    • The TomTom XL UK/Ireland received the GOLD award, with an average score of 9.2
    • The TomTom ONE Europe 22 received the SILVER award, with an average score of 9.1
    • The TomTom GO 730 received the BRONZE award, also with a score of 9.1

Outlining why the TomTom XL UK/Ireland received the Gold Award, Reevoo stated: “Accuracy and ease of use are particularly important in sat navs and this TomTom doesn’t disappoint on either count. The clear screen and instructions which give plenty of warning before any action needs to be taken are favoured by consumers. It’s compact so that you can carry it in your handbag or leave it in your glove compartment and TomTom seem to have picked just the right price point for consumers. Owners also like the fact that they’re always up-to-date with Map Share technology.”

Richard Anson, CEO of Reevoo.com, commented: “The winning products, as chosen by shoppers, represent the very best in electrical products and appliances, and this is the first time that product awards have been based solely on the feedback from owners. Most awards are judged by relatively small panels of experts, but in this case we used only the hands-on, considered views of shoppers who have parted with their cash to buy the products that they are rating. That makes these awards an invaluable shopping list for buyers of electrical products. TomTom was the clear leader in the sat nav category, and this is testament to the quality and popularity of their products.”

About the Reevoo Customer Choice Awards
More than half a million individual reviews written by confirmed purchasers up to 1 April 2009 were collated to identify the winners. All shoppers rate products that they have bought on several criteria, including overall score and value for money. The awards cover twenty one categories – from camcorders to cookers – and are based on post-purchase reviews from shoppers at 60 of the UK’s leading online retailers.

Further information on the awards can be found at: http://www.reevoo.com/awards/2009 . For the full sat nav category results, please visit: http://www.reevoo.com/awards/2009/best-satellite-navigation

For high resolution TomTom images, please visit:
www.extranet.tomtom.com
User name: press-tt
Password: TomTom

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