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TomTom and AA introduce the TomTom XL Safe Pack

Apr 07 2009

TomTom and AA introduce the TomTom XL Safe Pack

~ Special Safe Pack edition for the TomTom XL is now available with twelve months’ AA Advantage membership and an AA first aid kit ~

Johannesburg, 7 April 2009 – TomTom, the world’s leading portable navigation solutions provider, today announces the launch of the Safe Pack edition of the TomTom XL that comes with a 12 months’ free AA Advantage membership included in the box as well as a first aid kit for on the road. The AA Advantage Membership will cover for trouble on the road with five call-outs per year. From 14 April, the TomTom XL AA Advantage Membership will be available from leading electrical retailers across South Africa.

“Road safety is a key focus at TomTom,” says Joost Jetten, country manager for South Africa. “This special Safe Pack is another example of our strategy to put safety first and another great result of our partnership with the AA.”

With more than 8 million motorised vehicles on South Africa’s roads the breakdown and towing industry are kept very busy. AA is the trusted leader of motoring and travel and provides peace-of-mind motoring with its AA membership. TomTom is the official navigation partner to the AA.

The TomTom XL Safe Pack with AA breakdown advantage includes:

    • 12 months’ membership that includes roadside assistance services and access to the AA Mobility programme offering members exclusive benefits and discounts in motoring, travel and leisure.
    • AA First Aid Kit
    • TomTom XL with a 4.3” widescreen touch-screen.
    • Stylish, ultra-compact design
    • Unrivalled ease of use
    • Door-to-door navigation in most major towns and cities of the Republic of South Africa. Major cities and entire major road network of Namibia, Botswana, Zimbabwe, Mozambique, Swaziland, Lesotho, Malawi and Zambia
    • TomTom’s unique Map Share™ technology
    • Extensive industry-leading safety features
    • Personalisation, fun extras and updates via TomTom HOME

Pricing and availability
The TomTom XL Safe Pack will be available from participating retailers from 14 April 2009. Price below is the suggested retail price and may vary per retailer:

    • TomTom XL has a recommend retail price of R R2799.00

For more information about the TomTom XL Safe Pack please go to www.tomtom.com/products or click on this link.

NOTES TO EDITORS
To activate your FREE AA Advantage Membership SMS your name and TomTom serial number to 33505* where an AA Call Centre agent will contact you to confirm your Membership details. AA Advantage membership is valued at R 625.00 annually.
* SMS charged at R1.50

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