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Drive like a local with IQ Routes on the new TomTom GO 730

Jan 28 2009

Drive like a local with IQ Routes on the new TomTom GO 730

~ TomTom’s Unique IQ Routes™ technology lets drivers know the smartest route to take ~

Auckland, January 28th 2009. TomTom, the world’s largest portable navigation solutions provider, today announced a new addition to its best selling GPS range in New Zealand. The superbly crafted GO 730 delivers a superior navigation experience with innovative mapping and routing technology.

Designed to enhance the navigation experience for users the GO 730 also features TomTom’s new IQ Routes™ technology. This new feature provides customers with the most intuitive and intelligent navigation experience available.

TomTom IQ Routes™
The innovative IQ Routes™ technology is based on real average speeds measured on roads, rather than static maximum speeds per road type. This means the new TomTom GO range determines a route by considering all possible routes and then selecting the one that takes the least time. In almost 50% of all journeys, this results in driving a different and faster route, saving significant travel time as well as saving money and fuel.

Drivers can also be confident that they will always be given the smartest and most efficient route, in particular when driving through suburban areas.

“The new GO 730 is perfect for drivers who are looking to purchase a navigation device that not only gets them from A to B easily, but also makes their journey more efficient, safe and comfortable,” says Chris Kearney, Marketing Manager, Australia and New Zealand. “And with the introduction of IQ Routes™ technology to New Zealand, we show the commitment of TomTom to delivering the best routing solution on the GPS market.”

The TomTom GO 730 New Zealand also includes the core technologies that make TomTom the world’s leading portable navigation provider. TomTom’s latest map guarantee ensures that TomTom users always have the latest map at purchase and TomTom Map Share™ allows users to make corrections to the map instantly on the device which can be shared with other TomTom users. The GO 730 also includes the latest safety camera location alerts, hands free calling via Bluetooth, text to speech for spoken street names and sms, Help Me menu, mp3 playback and more.

The TomTom GO 930 New Zealand edition will also be updated to include TomTom IQ routes™ on the New Zealand map. This is available immediately via latest map guarantee.

The TomTom GO 730 (RRP $649) will be available in New Zealand from late February 2009.

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