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TomTom and ilse media sign agreement to offer TomTom High Definition Traffic information online

Jul 31 2008

TomTom and ilse media sign agreement to offer TomTom High Definition Traffic information online

Best traffic information now easily available on Startpagina.nl

Amsterdam the Netherlands, 31 July 2008 - TomTom, the world’s leading navigation solutions provider, and ilse media, the largest internet publisher in the Netherlands, today announce that ilse media will offer TomTom’s High Definition Traffic (HD Traffic) as the main traffic information service for Startpagina.nl visitors. HD Traffic is TomTom’s unique technology which supplies customers with the most accurate and up-to-date traffic information available. This service was first introduced in November 2007 on TomTom devices in the Netherlands. By offering HD Traffic to third parties, like ilse media, everyone can have easy and fast online access to the most complete and up-to-date traffic information source in the Netherlands.

“The use of HD Traffic Information by third parties is an important step in our strategy to become the leading traffic information provider”, says Harold Goddijn, TomTom’s chief executive officer. “We are excited to partner with ilse Media to offer even more people in the Netherlands the best traffic information available today, so they can find the right route through these very crowded roads.”

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Joris van Heukelom, chief executive officer of ilse media adds: “Getting the right information to the right people in the shortest time is one of the things that Startpagina has been doing in a fantastic way for years. That’s no different when talking about traffic information. With TomTom we found the best partner to introduce this service. Startpagina.nl users will be just one click away from all the traffic information they need.”

Check current traffic online

Many rush hour drivers are already actively looking for traffic information both before (32%) and during (49%) their trips . This means relying on radio broadcasts, SMS messaging services, television, Teletext, roadside signs and, more frequently, the internet.

HD Traffic online

Startpagina.nl receives more than 4.5 million page views per day. Traffic information is a very popular item within the link collection of Startpagina.nl. To fulfill the need for traffic information, Startpagina created a new extension, live as of today: Startpagina/ verkeer, see: www.startpagina.nl/verkeer/. This service provides internet users with the most up-to-date and accurate traffic information available, through TomTom’s HD Traffic.

The best traffic information available

Almost all of the current traffic information (including online, radio, SMS, teletext) in the Netherlands comes from the same source: ‘detection loops’ in the Dutch road network that track traffic jams. These detection loops cover only a small part of roads in the Netherlands. TomTom HD Traffic information uses, on top of this, a number of other sources to gather traffic information, like data from Vodafone mobile phone users and connected TomTom devices on the road. This way it provides information on up to ten times more roads, in total 23,000 kilometers in the Netherlands, including secondary roads. The images below illustrate this difference.

Road coverage detection loops: HD Traffic:

The HD Traffic service is integrated in the TomTom ONE XL Europe HD Traffic and the GO 930 HD Traffic and with the TomTom HD Traffic Receiver is available on the TomTom GO 30 series, GO 20 series, the ONE XL and ONE 3rd edition. Using one of these TomTom devices with High Definition Traffic gives motorists the most accurate arrival time and possible traffic while on the road.

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