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TomTom Announces Availability of Enhanced RIDER 2ND Edition For Motorcycles

May 06 2008

TomTom Announces Availability of Enhanced RIDER 2ND Edition For Motorcycles
Now with TomTom Map Share™, Help Me!, Fuel Prices Service and 30-Day Traffic Trial

Concord, MA – May 6, 2008 –TomTom, the world’s leading navigation solutions provider, today announces an enhanced RIDER 2nd Edition for motorcycles. New available features include TomTom Map Share™, Help Me!, Fuel Prices Service, TomTom Traffic with a 30-day free trial and new premium maps.

In addition, bikers now have easy access to dedicated trip statistics. This allows them to see average and maximum speeds per journey, total miles traveled and distance from home.

Customers who have previously purchased a RIDER 1st or RIDER 2nd Edition can now also benefit from the latest software features by updating their software free of charge via TomTom HOME. In addition, when purchasing a new premium map and a 2 GB SD card (SD card must be purchased separately), users will also have access to TomTom Map Share™. New maps are available now via TomTom HOME or www.tomtom.com.

With TomTom’s latest map guarantee, if a new map is released within 30 days from the time a customer starts using their device, they can download it for free.

The enhanced RIDER 2nd Edition comes preloaded with the latest Tele Atlas maps of the United States and Canada.

“We aim to provide all TomTom customers with the highest-quality navigation experience available,” said TomTom Inc president Jocelyn Vigreux. “Now, RIDER customers have the same innovative features as users of our automobile products, most notably TomTom Map Share™ and ‘Help Me!’. And, bikers who use the enhanced RIDER 2nd Edition can find the lowest fuel prices on their route and avoid heavy traffic areas – services that can be particularly helpful as the summer travel season approaches.”

Ease of use
The TomTom RIDER features a simple, easy-to-use touchscreen that is conveniently designed with extra large screen icons so that bikers can operate the device even easier while using gloves. It comes with a built-in rechargeable Lithium-ion battery that provides up to 5 hours of constant operation, or can be wired into a 12 volt motorcycle battery (with the included power cable) for a constant charge.

New and enhanced features
The updated TomTom RIDER for motorcycles enables users to benefit from the following features:
• TomTom Map Share™ technology that enables users to make updates and corrections to their own maps instantly and to benefit from improvements made by other users, completely free of charge
• Latest map guarantee so users always have free access to the latest map available at time of purchase
• Extensive safety features, including the ‘Help Me’ menu that gives drivers direct access to emergency services and roadside assistance
• Fuel Prices, an optional subscription service for users to find the nearest and lowest gas prices
• Trip statistics so users can keep all the details from their trip on their device
• Itinerary planning and sharing to help users create and manage POI sets and itineraries

In addition, the TomTom RIDER comes with all the award-winning features of the current TomTom RIDER pre-installed, including:

• TomTom Traffic*, a subscription option for users to receive traffic updates through a data network connection on their cell phone. A free 30-day trial is available.
• Rugged “RAM” mount that fits on virtually all motorcycles, is easy to mount, and can withstand rigorous vibration conditions common to riding
• High-quality Cardo scala-rider® Bluetooth® headset for in-helmet spoken instructions. The new headset fits open and closed helmets, and has exceptional noise cancellation performance to ensure that bikers can hear directions and phone calls with unparalleled clarity.
• Waterproof (IPX-7 standards) to protect device from rain and fuel splashes
• Car kit accessory option with separate mount and built-in speaker for car usage
• Rugged and secure bike dock for single-handed mounting
• Enhanced quality voice instructions
• Easy to hear beep instructions as speed increases to replace voice instructions
• Bluetooth for hands-free calling

Pricing and Availability
The enhanced TomTom RIDER 2nd Edition is available at the same price of $649.95.

Technical Specifications
• 3.5” 320 x 240 full TFT color LCD touchscreen (64k colors)
• High sensitivity GPS chipset
• Waterproof: IPX7
• 2 GB external SD card with maps of US and Canada preloaded
• Operating Temperature: 14 to 130° F
• Bluetooth™
• Internal lithium-polymer battery (5 hours operation)
• Power source: 12V DC battery, 110V AC charger
• Dimensions: 4.46” x 3.79” x 2.08”
• Weight: 11 ounces

* A compatible Bluetooth™-enabled phone with a wireless data plan is required to use TomTom Traffic. Please check www.tomtom.com/phones for a compatibility list.

-END-

For more information please contact:

Karen CK Drake, TomTom Inc.
Telephone: 978-405-1688
Email: us.publicrelations@tomtom.com

Or

Meredith Kish, Hill & Knowlton
Telephone: 212-885-0329
Email: meredith.kish@hillandknowlton.com

About TomTom
TomTom NV is the world’s leading navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext Amsterdam in The Netherlands. For more information, go to http://www.tomtom.com.

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