TomTom is Twice as Cool

Sep 13 2007

TomTom is Twice as Cool

~TomTom featured in CoolBrands book 2007~

London, UK 13 September, 2007 – TomTom, the world’s largest portable navigation solutions provider, has been included in the latest CoolBrands book for the second year in succession. CoolBrands has featured TomTom amongst some of the top brands in the UK, after the recent introduction of several new TomTom models, including the new TomTom GO family with unique features, such as Map Share™ and the ‘Help Me’ menu.

CoolBrands identifies the very hottest brands, people and places in the UK and collates them into its cool bible, as well as featuring them on its Superbrands website. TomTom is included for the second time in this prestigious book and is the only satellite navigation provider listed.

Andrzej Kasprzyk, vice president sales TomTom UK & Ireland says, “We are pleased to be included in the influential CoolBrands listing once again. This reflects the popularity of our products with a mass consumer audience and the fast growing adoption rate of satellite navigation in users’ every day life.”

The CoolBrands scheme has existed since 2001 and is a key barometer of what is hot among the nation’s brands. Brands are assessed by the CoolBrands council, including Radio 1 DJ Trevor Nelson and designer Ben DiLisa. A shortlist of 650 top brands is then rated by over 2,000 consumers in a YouGov online election.

TomTom offers a wide range of devices to suit every driver’s need. These include:

- TomTom GO 920 T: premium model with pre-installed maps of multiple continents, award winning navigation software, innovative technologies such as TomTom Map Share™ and Enhanced Positioning Technology, high quality hands free calling and a plug & play RDS-TMC Traffic Receiver.

- TomTom GO 720: pre-installed with TomTom’s award winning navigation software, innovative new features such as Map Share™, high quality hands free calling and the most up-to-date door-to-door map of Western Europe with maximum detail stored on the internal memory.

- TomTom GO 520: pre-installed with TomTom’s award winning navigation software, innovative new features such as Map Share™, high quality hands free calling and with door-to-door maps of the UK & Ireland on the internal memory.

- TomTom ONE XL Europe: pre-installed maps for Western Europe on 1 GB hard disk, extra large 4.3 inch touch screen, sleek design, traffic ready for use of the TomTom RDS-TMC Traffic Receiver.

- TomTom ONE XL Regional: pre-installed maps for the UK & Ireland on an SD card, extra large 4.3 inch touch screen, sleek design, traffic ready for use of the TomTom RDS-TMC Traffic Receiver.

- TomTom ONE 3RD EDITION Europe: TomTom’s ultra light, entry level portable navigation device with maps of Western Europe, traffic ready for use of the TomTom RDS-TMC Traffic Receiver.

- TomTom ONE 3rd EDITION Regional: TomTom’s ultra light, entry level portable navigation device with maps for the whole of the UK & Ireland, traffic ready for use of the TomTom RDS-TMC Traffic Receiver.

- TomTom RIDER 2nd EDITION: the portable all-in-one navigation solution designed specifically for motorbikes and scooters.

- TomTom NAVIGATOR 6: the integrated solution for mobile phones and PDA’s.

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