Enjoy England with VisitBritain and TomTom

Sep 06 2007

Enjoy England with VisitBritain and TomTom

~ Thousands of Points of Interests within easy reach through innovative new online technology ~

National tourism agency VisitBritain has signed a new partnership with TomTom, the world’s largest navigation solutions provider to put Points of Interests (POIs) such as attractions, tourist information centres and quality assessed accommodation across England onto TomTom satellite navigation systems.

Domestic travellers use many different sources to access tourism information. VisitBritain and TomTom have now developed a unique download service available at www.enjoyengland.com/tomtom that combines all relevant information in an ultimate ‘on the road’ tourism kit. Customers can easily access and transfer this information to a TomTom device through a unique ‘Add-to-my-TomTom’ button.

What is it?
The ‘Add-to-my-TomTom’ button on www.enjoyengland.com/tomtom helps TomTom users to easily plan the best route to over 5,000 attractions, 17,000 quality assessed accommodation options and 500 tourist information centres. Specific icons will appear on their screen when they get near to attractions, tourist information centres and quality assessed accommodation.

How does it work?
In a couple of simple steps any TomTom user in England can benefit from this unique download;
1. Connect the TomTom to a computer and go to www.enjoyengland.com/tomtom;
2. Select the preferred tourist information and click on the ‘Add-to-my-TomTom’ button;
3. Via TomTom HOME, TomTom’s free software application, the selected tourist information is installed on the TomTom device.

Tim Holt, senior partnership executive for VisitBritain’s England marketing division, says: “This partnership is a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors. It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”

Andrzej Kasprzyk, vice president sales TomTom UK & Ireland says: “The availability of so much extra travel content via Visit Britain through the innovative ‘Add-to-my-TomTom’ button complements any drivers’ journey. We are pleased that we can offer our users this interesting content about England in such an easy manner.”

About VisitBritain
VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England’s visitor economy. It has representatives in 36 countries around the world and, in the last three years, has expanded into China, throughout Eastern Europe and Southeast Asia, and increased its presence in India with representatives in Bangalore and Mumbai.
In 2006, provisional data indicates that there were 32.2 million visits to Britain, 7% up on 2005. They spent £15.4 billion in the UK: an 8% increase on 2005.
VisitBritain’s international website, www.visitbritain.com, was awarded World’s Leading Tourism Authority Internet Site for the third year in a row at the 2006 World Travel Awards by more than 200,000 travel and tourism professionals. With information provided in 26 different languages, every year over 12 million visits are made by international consumers to the 46 websites that make up visitbritain.com. VisitBritain plans to increase this to 25 million by 2009.
UK residents took 126 million trips, spending £21 billion in the UK in 2005 (102 million trips, spending £16.2 billion in England). Since its launch in 2003, Enjoy England has been responsible for £450m of incremental spend on short breaks in England. In addition to a national TV advertising campaign to inspire British visitors to share their secrets of England, the current portfolio of campaigns focuses on city breaks, outdoor activities, food and drink and indulgent escapes. Enjoy England also markets England in France, Germany, Ireland and the Netherlands.

VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England's visitor economy through Enjoy England campaigns and initiatives.

About TomTom
TomTom NV is the world’s largest navigation solution provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext, Amsterdam Stock Exchange in The Netherlands. For more information, go to http://www.tomtom.com.

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