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TomTom Announces the New TomTom ONE 3RD EDITION in North America

Aug 30 2007


TomTom Announces the New TomTom ONE 3RD EDITION in North America

New features for the world’s #1 portable navigator

  • Easy to use
  • Enhanced UI including: Help Me! and other new industry leading safety options
  • Most accurate maps and unique TomTom Map Share™ technology
  • Comprehensive trip guidance features
  • Optional traffic information and other smart extras

Concord, MA – August 30, 2007 – TomTom, the world’s largest portable navigation solutions provider, today announced the launch of the new TomTom ONE 3RD EDITION in North America. It combines even greater ease-of-use with quality navigation at a very affordable price. The new TomTom ONE 3RD EDITION, comes with TomTom’s unique Map Share™ technology and exclusive ‘HELP ME!’ features, all for $249.95.

“The new TomTom ONE 3RD EDITION is the answer for drivers who want a portable navigation device that is easy to use, has the latest maps and technologies and is affordable,” said Jocelyn Vigreux, TomTom Inc. president. “With this introduction, we are offering customers a new entry-level navigation device of even higher quality.”

Easy to use
The new TomTom ONE 3RD EDITION combines ease of use, portability, TomTom’s patented touch screen technology and award winning software. It also features a sleek light-weight design and is ultra compact so that users can easily carry it to and from their cars.

Enhanced User Interface
The improved user interface provides options for customizing the navigation screen, provides easier access to overall functionality and quicker search tools.

Unique TomTom Map Share™ technology and most accurate maps
Just as users of the recently launched new TomTom GO range, users of the new TomTom ONE 3rd EDITION can easily and instantly improve their own maps with TomTom Map Share™. TomTom Map Share™ is a proprietary map improvement technology unique to TomTom, which enables users to respond in real time to changes in the road network and correct the maps on their TomTom devices accordingly. Thanks to the smart user interface, it is easy to make improvements, such as to mark blocked or unblocked streets, reverse one-way traffic or insert new street names, which will instantly take effect.

Roads are continually changing. This feature gives TomTom users the option to capture these changes on their devices in-between map releases and keep their data as current as they wish. These changes allow the community of TomTom Map Share™ users to always have the most up-to-date maps and inside local knowledge at their fingertips.

TomTom has the world’s largest satellite navigation community with more than 10 million users. TomTom Map Share™ users can share their improvements with each other easily through TomTom HOME, TomTom’s free software application that enables users to manage, download, store and transfer content from their computer (PC/MAC) onto their TomTom device. When it comes to sharing improvements, users can choose between downloading all reported map improvements or only accepting map improvements verified by a TomTom team of experts to guarantee timeliness and validity.

Comprehensive trip guidance features
The new TomTom ONE 3RD EDITION quickly recalculates the route of the driver, in case he wants to deviate from it or a roadblock occurs. The ‘Find Alternative’ option adds maximum flexibility for the driver in planning his route. Also, current street names can be displayed while travelling.

Extensive industry leading range of safety features
Safety is a key priority in the development of all TomTom products. The recently launched new TomTom GO range and the new TomTom ONE 3RD EDITION come with uniquely designed safety features so drivers always have direct access to extensive safety and roadside assistance information wherever they go. The extensive ‘Help Me!’ menu includes information such as the way to the nearest hospital, car maintenance information and first aid instructions. The safety option screen is fully customizable allowing users to set warnings for speed, traffic, restricted zones, schools, and more.

Traffic information and other smart extras
With the new TomTom ONE 3RD EDITION, drivers can choose from a host of smart extras, making sure the destination is reached in a relaxed and enjoyable way. Drivers now can have easy access to traffic information with the optional RDS-TMC traffic antenna accessory. Also, a number of personalization options, such as warnings, special navigation voices, POIs and more can be downloaded via TomTom HOME.

The new TomTom ONE 3RD EDITION will be available in retail outlets throughout the U.S. and Canada in September 2007 for $249.

Optional accessories available with the new TomTom ONE 3RD EDITION are:

  • RDS-TMC traffic antenna: to get traffic updates.
  • USB Home Charger: to charge your TomTom device at home and when travelling.
  • Carry case & strap: to protect your device from bumps and scratches.
  • Leather case & strap: to protect your TomTom device in style.
  • Mount kits: for extra or alternative kits.
  • Travel case to hold your ONE, mount, cables and more in an organized travel case.

Product technical specifications:

  • High sensitivity GPS chipset
  • 3.5" full color TFT LCD touchscreen (320 x 240 pixels, 64K colors)
  • 1GB internal memory
  • RDS-TMC connector
  • Internal Lithium-Ion battery (2 hours operation)
  • Dimensions: 3.8 in. x 3.2 in.
  • Weight: 6.2 oz.

TomTom North America Product Portfolio

Product Key Features Price
TomTom GO 920/920T • Map Share™
• RDS-TMC Traffic Receiver and one year traffic subscription (920T only)
• ‘HELP ME!’ safety feature
• Voice Input Address Entry
• Enhanced Positioning Technology
• Maps of US, Canada and Western/Eastern Europe
TomTom GO 720 • Free instant maps updates with TomTom MapShare™
• 4.3 inch touchscreen
• Spoken street names
• ‘Help Me’ safety feature
• Hands-free calling
• Real-time traffic
TomTom ONE XL • Pocket-sized design
• Maps of US and Canada preloaded
• World’s #1 selling GPS device
TomTom ONE 3rd Edition Listed above $249.95
TomTom RIDER 2nd Edition • Motorcycle GPS $699.95

In case of any discrepancy between this press release and the original English version, the English version prevails.

For more information please contact:
Karen CK Drake, TomTom Inc.
Telephone: 978-405-1688


Meredith Kish, Hill & Knowlton
Telephone: 212-885-0329

About TomTom
TomTom NV is the world’s largest navigation solution provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE XL and TomTom ONE ranges and the TomTom RIDER. Additionally, independent research proves that TomTom products have a significant positive effect on driving and road safety. TomTom offers a portfolio of content and services for TomTom’s navigation products, which are easily available through TomTom HOME. TomTom also provides navigation software products that integrate with third party devices; the TomTom NAVIGATOR software for PDAs and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in 30 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext, Amsterdam Stock Exchange in The Netherlands. For more information, go to

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