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TomTom Launches TomTom Academy

Aug 01 2007

TomTom Launches TomTom Academy

~ New innovative e-learning programme helps retailers to advise potential buyers on the right products to choose ~

Amsterdam, 2 August 2007 – TomTom, the world’s largest portable navigation provider, today launches the new TomTom Academy. The TomTom Academy is an extensive e-learning programme for in-store staff at retailers to enhance their knowledge of satellite navigation, TomTom products and services. The TomTom Academy enables in-store staff to better advise potential buyers and guide them in their search to find a navigation device that best fits their needs.

The e-learning programme will run alongside TomTom’s existing training programme and empowers employees in retail shops across Europe to learn more about TomTom products and services in their own time and at their own pace. Students can do assessments on various subjects and will receive an official certificate upon successful completion. Extensive retail support is offered to help students with any queries they may have.

“As the market leader in portable navigation, we know best how to explain new products and advanced technologies, such as the recently launched TomTom Map Share™ technology,” says Stephan van Kruisselberge, vice president marketing, EMEA & Global at TomTom. “Research shows that the advice of in-store staff is extremely important when it comes to potential buyers making purchasing decisions. We believe that the e-learning programme will contribute significantly to the knowledge level on the shop floor and the ability of sales staff to advise their customers.”

The e-learning programme is part of an extensive category management toolkit that TomTom offers its retail partners, including a dedicated hotline and shop-in-shop modules. The TomTom Academy will initially be available in Dutch, German, English, French, Italian and Spanish. TomTom aims to expand its e-learning programme to all countries that sell TomTom products in the near future.

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