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Baseball All-Star Pitcher Curt Schilling ‘Calls the Plays’ On TomTom Portable Navigation Devices

Feb 26 2007

Baseball All-Star Pitcher Curt Schilling ‘Calls the Plays’ On TomTom Portable Navigation Devices

Icon of America’s Favorite Pastime Tells Drivers How to Find Their Way Home – And Anywhere Else – Without Committing Errors!

Concord, Mass. – February 26, 2007

Schilling’s voice is available for purchase and download now for all owners of TomTom portable navigation devices.

“My TomTom has been invaluable to me as I attempt to learn the ways in and around our home in Boston,” Schilling said. “It’s been a huge help in learning the direct routes to and from the areas my family and I travel. TomTom navigation devices make driving not only more efficient, but safer for my family.”

Schilling added, “The company has been outstanding to work with and I am glad to have developed a relationship between my gaming company, GMG, and TomTom – two Boston-area businesses.”

TomTom’s portable navigation devices offer 70 preloaded voices in 36 languages. Other entertaining voices available for download from TomTom and Navtones include celebrities such as Burt Reynolds, Dennis Hopper and Mr. T., as well as a NYC cab driver, a Freudian psychoanalyst, Granny Rose and many more.

“We know our customers have a very personal connection with their TomTom,” said Jocelyn Vigreux, president of TomTom Inc. “Now, with the recognizable voice of Curt Schilling, the journey becomes more enjoyable and fun. Similar to ring tones on cell phones, we find that drivers are most interested in hearing navigation directions from a voice that matches their mood, personality or interest. TomTom is continually adding content that allows customers to personalize their navigation experiences.”

TomTom devices guide drivers on their way with audible, turn-by-turn instructions and 3D maps. TomTom portable navigation devices work out of the box and require no additional fees or services.

Now drivers can have Curt Schilling tell them how to find out-of-the-way locations or how to navigate to specific points of interest such as Fenway Park. Instead of a TomTom device saying, “You have reached your destination”, Curt Schilling will instead call the play, telling the driver “You’re almost home! Slide! Slide!”

Schilling’s voice is available for download immediately for $12.95. Go to www.tomtom.com/plus to see and hear a complete list of voices and for easy-to-download instructions.

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For more information please contact:

Karen Drake, TomTom Inc.
Telephone: 978-405-1688
Email: us.publicrelations@tomtom.com

Or

Will Safer, Hill & Knowlton
Telephone: 212-885-0490
Email: will.safer@hillandknowlton.com

About TomTom:
TomTom NV is the world’s largest navigation solution provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use and value. TomTom's products include all-in-one navigation devices which enable customers to navigate right out of the box; these are the award-winning TomTom GO family, the TomTom ONE range and the TomTom RIDER. TomTom PLUS, is the location-based content and services offering for TomTom’s navigation products easily available through TomTom HOME. TomTom also provides navigation software products which integrate with third party devices; the TomTom NAVIGATOR software for PDA’s and smartphones. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise. TomTom’s products are sold through a network of leading retailers in 25 countries and online. TomTom was founded in 1991 in Amsterdam and has offices in Europe, North America and Asia Pacific. TomTom is listed at Euronext, Amsterdam Stock Exchange in The Netherlands. For more information, go to http://www.tomtom.com.

About Navtones:
Navtones is the latest innovation in the high-growth consumer GPS navigation market. Exclusive celebrity voices for turn-by-turn guidance are just a click away for drivers or passengers wishing to personalize their navigation experience. Navtones is a product of Wanderlust Media – a global provider of branded content and white label solutions for wireless enterprise and mobile consumers – with headquarters in Los Angeles, CA and additional development facilities in Boston, MA.

About GMG:
GMG, LLC (www.greenmonstergames.net) is a gaming company founded in the Boston area by Curt Schilling. The company’s first title will feature the artistic vision of Todd McFarlane (creator of Spawn, www.spawn.com) and celebrated author R.A. Salvatore (creator of Drizzt Do’Urden, one of modern fantasy's most memorable characters, (www.rasalvatore.com). Together with a growing team of experienced industry professionals, GMG is now in pre-production on its premier title.

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