Satellite Navigation has a Positive Effect on Driving and Traffic Safety
Feb 14 2007
Amsterdam, 14 February 2007 – Leading Dutch research institute TNO today announced the results of commissioned research which proves the positive influence of satellite navigation on driving and traffic safety. The study was initiated by Aon, Athlon Car Lease, Delta Lloyd (part of Aviva Plc) and TomTom.
• The use of satellite navigation device improves the driver’s behaviour when driving through an unknown area to an unknown destination;
• The use of satellite navigation system heightens alertness and reduces the stress levels of the driver;
• Drivers who do not have the use of a satellite navigation solution have 12% more damage claims to their vehicles and 5% more damage costs;
• The use of a TomTom satellite navigation solution reduces the amount of miles driven by 16% and reduces travel time when driving through an unknown area to an unknown destination by 18%;
• The use of a TomTom satellite navigation solution reduces the workload of the driver when travelling through an unknown area to an unknown destination.
Alexander Ribbink, chief operating officer for TomTom, commented: “We have always designed our products with safety as a key priority. All our tests have in fact proven that our products act as a genuine aid to driving and now this research has proven that. TomTom owners benefit from increased awareness, a reduced workload, less stress, less time and distance travelled in getting to their destination, as well as the additional environmental and economic benefits this provides. All in all, we provide drivers with the ability to keep their eyes on the road and get from A to B as safely and efficiently as possible”.
Improvement of driving behaviour
The research showed that when a driver uses a satellite navigation solution they stop 25% less frequently, are stationary for 35% less time and reduce the amount of turns required to get to their destination than when using conventional navigation tools, such as paper maps or online route planners. It also shows the driver has improved driving behaviour, with over 50% less inappropriate actions, such as ignoring traffic signs.
More alert and less stressed behind the wheel
The research showed that satellite navigation solutions heighten the alertness of drivers and provide them with an improved attention span, whilst also reducing stress. 78% of users have the feeling that they have everything under control when using a TomTom satellite navigation solution. They are more alert behind the wheel and more conscious of traffic behind them.
The research proves that the workload of drivers is reduced when using a satellite navigation solution. The workload is 20% less when driving with a TomTom satellite navigation solution and involved less exertion. Driving while using conventional navigation tools, such as maps and digital Internet route planners, proved to present a more intense workload.
Reduction of mileage
The research proved that the amount of kilometres driven when using a TomTom satellite navigation solution is reduced by 16%, while time spent travelling is reduced by 18%. The use of a TomTom satellite navigation solution will therefore also have benefit for the economy and the environment by reducing the amount of petrol used.
Reduction in frequency of insurance claims
The research proves that lease drivers who do not have satellite navigation make 12% more damage claims and incur 5% more damage costs than those drivers with a satellite navigation solution.
About the research
There were three elements used to determine the answer to the central question: a user survey; damage database analysis; and test drives. The research programme was conducted exclusively in The Netherlands over a six month period and was completed in December 2006. The generic findings of this study prove that satellite navigation solutions have a positive effect on traffic safety.
* The research methods, the justifications and results have been summarised in a ‘key findings’ document that can be requested through the contacts listed at the bottom of this press release.
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