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TomTom reveals revolutionary IQ Routes™ technology on new TomTom GO series

Mar 03 2008

TomTom reveals revolutionary IQ Routes™ technology on new TomTom GO series

~ Unique route calculation method based on actual average speeds on roads provides smartest route calculation on the market today ~

Concord, MA - March 3, 2008 - TomTom, the world’s largest portable navigation solutions provider, today announces ground-breaking features and unique content on its new TomTom GO range, including its exclusive IQ Routes™ technology and Advanced Lane Guidance.

The innovative IQ Routes™ technology is based on real average speeds that have been measured on roads, rather than static maximum speeds per road type. This means the new TomTom GO determines a route by considering all possible routes, and then selects the one that takes the least time. In almost 50 percent of all journeys, this results in taking a different and faster route, saving the driver significant travel time - as well as saving money and fuel.

In addition, the new TomTom GO series features Advanced Lane Guidance - a first for the navigation mass market. Advanced Lane Guidance provides users with realistic representations of complex highway junctions and lane-specific visual directions that take the stress out of navigating these otherwise difficult junctions.

The two new features will be available with the new TomTom GO series, the TomTom GO 930 and TomTom GO 730, starting at the end of April 2008.

“With the introduction of IQ Routes™ technology, we continue to focus our efforts on features and content that improve the core navigation experience,” said Jocelyn Vigreux, president of TomTom, Inc. “IQ Routes™ delivers what we call ‘intelligent routing’ – an even smarter and more efficient way of planning your daily route that will help TomTom GO users save time, fuel and money.”


TomTom IQ Routes™
The new TomTom IQ Routes™ technology is based on actual average speeds on roads, rather than the sign-posted speed limits. This intelligent routing technology is based on anonymous historical speed profiles of over 6.2 billion miles of driven roads, gathered over the years by millions of TomTom users. It takes into account all the factors that may influence the time it takes drivers to get to their destination, including traffic lights, rotaries, steep slopes and speed bumps.

The TomTom IQ Routes™ speed profile database continues to grow at the rate of more than half a billion measurements per day, so the time and spatial accuracy of TomTom IQ Routes™ technology will increase continually. Drivers can be confident that they will always be given the smartest route incorporating detailed local knowledge. This allows for more efficient daily route planning, in particular when driving through urban or hilly areas.

www.tomtom.com/iq-routes


Advanced Lane Guidance
With the new Advanced Lane Guidance feature, navigating difficult junctions becomes easier than ever before. This realistic representation of highway junctions on the screen, including clear arrows indicating the lane direction, provide drivers with timely instructions to take the correct lane. Static images of road signs, in the same color as the ones displayed on the road, ensure drivers have an even better overview of their surroundings.

www.tomtom.com/lane-guidance


A host of extra features
In addition to IQ Routes™ and Advanced Lane Guidance, the new TomTom GO range has a new premium look with a high-quality finish, expanded map coverage and comes pre-installed with the latest navigation features, including:

  • TomTom Map Share™ enabling users to make updates and corrections to their own maps instantly and to benefit from improvements made by other users, completely free of charge. New Map Share features include the ability to change turn restrictions and posted road speeds
  • Latest map guarantee so users always have free access to the latest map at time of purchase
  • TomTom RDS-TMC Traffic Receiver for detailed traffic information
  • Enhanced Positioning Technology (EPT) for uninterrupted navigation even in tunnels or highly built areas
  • Large 4.3 inch touch screen with new generation icons and an updated user interface to navigate drivers to their destination even more easily
  • Voice address input drive to millions of cities and street names by simply announcing the address of your destination
  • Clear voice instructions and text-to-speech to enable street names, places, traffic alerts and SMS messages to be read aloud as part of the spoken instructions
  • Enhanced hands-free calling with high quality sound system via Bluetooth® to allow drivers to keep their eyes firmly on the road whilst making phone calls in the car
  • Extensive safety features including ‘Help Me’ menu to give drivers direct access to emergency services and roadside assistance
  • Built-in FM Transmitter to play music and navigation instructions seamlessly through the car stereo speakers
  • New smart & fun extras to personalise users’ devices, including recording your own driving instructions, viewing documents, exchanging positions via SMS and Bluetooth™ wireless technology and selecting a favourite car icon on the screen
  • Free TomTom HOME software and content from the TomTom community to keep your TomTom device up to date at all times
  • Pre-installed safety camera database providing users with timely information on safety cameras on drivers’ routes
  • Full range of accessories to match the design and finish of the updated GO range

Map Coverage
  • The TomTom GO 930 comes pre-installed with the most up-to-date maps of US, Canada and Western and Central Europe stored on the internal memory
  • The TomTom GO 730 includes new expanded map coverage, including the latest maps of the US and Canada


Availability
The new TomTom GO range will be available across North America and Europe starting at end of April 2008.


Product technical specifications -
  • 4.3” widescreen 16:9 format LCD (WQVGA: 480x272 pixels)
  • CPU 400 MHz
  • TomTom GO 930: 4 GB internal flash memory, TomTom GO 730: 2 GB
  • SD card slot
  • High sensitivity GPS receiver
  • Bluetooth™
  • Battery lithium-polymer (up to 5 hours operation)
  • Dimensions: 4.6" x 3.2" x 1"
  • Weight: 7.7 ounces

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