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TomTom launches “TomTom Rider” - a new navigation device for bikers

Feb 14 2013

TomTom launches “TomTom Rider” - a new navigation device for bikers

Customized GPS device gives bikers the freedom to choose the way they want to ride

Concord, February 14, 2013– TomTom today introduces TomTom Rider, a new portable navigation device created especially for bikers. Based on feedback from the motorcycle community, TomTom Rider has been designed to give bikers the ability to choose the type of route they want to ride - from the fastest to the most scenic to their own personalized route.

Bikers can easily create and then upload their personalized routes direct to their TomTom Rider device. By downloading Tyre® interactive software, bikers can search, create and edit their own routes on a PC. Alternatively, a unique ‘Upload Routes and Go’ feature enables bikers to upload routes directly to their device and share them with other bikers via Bluetooth®.

“With TomTom Rider, bikers can not only choose where to go, but more importantly how they want to get there,”said Corinne Vigreux, Managing Director of TomTom Consumer.”We listened to feedback from motorcycle communities to create a device that was customized for the way they want to ride. We found that the overwhelming majority of bikers use their motorcycle for recreational purposes and many actively seek out routes that offer fantastic scenic touring experiences. TomTom Rider gives bikers the ability to find and ride the best scenic routes in the world.”

Additionally, TomTom Rider includes a feature that feeds audio instructions directly to the user’s helmet via Bluetooth®, meaning riders can fully concentrate on the road ahead. The device also includes the introduction of a new 4.3’’ glove-friendly screen, which responds instantly to touch and is designed for riding in any weather conditions, including rain or bright sunlight. The device also comes with a new charging bike dock that turns it on or off with the ignition of the bike.

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