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TomTom invites you to “unwrap the world” and win

Nov 30 2012

TomTom invites you to “unwrap the world” and win

Six driving adventures and thousands more great prizes to be won with new online game

London, 30 November 2012– TomTom today launches an online competition TomTom Gives You More, which offers you the chance to “unwrap the world” and win one of six unforgettable driving adventures at www.tomtom.com/more

The game is easy to play and puts players’ virtual unwrapping skills to the test. To be eligible to win, entrants need to select a wrapped-up continent and unwrap it. In addition to the six main prizes, there are thousands of other prizes to be won, including TomTom navigation devices, Nike+ sports watches and gift vouchers. The global competition runs until 15th January 2013.

The six main prizewinners will be sent on a two-week driving adventure for four people along one of these spectacular routes: Ruta 40 in Argentina; the Garden Route in South Africa; the Grand Alpine Tour in Europe; the Malaysian Roundabout; the Australian Coastal Route; or the Pacific Coast Highway in California.

TomTom’s campaign video can be viewed on YouTube

Contestants should visit http://www.tomtom.com/more between now and 15 January 2013 to play the game and be in with a chance of winning. Players pick a route to follow and help Christopher unwrap presents along the way. Once contestants have successfully unwrapped an entire route, they’ll be asked to create and upload a file that explains why they think they should win the holiday. It could be a video, a song, a short story or even a short poem. The most original and fun entry will win the route they just unwrapped.

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