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Australia’s favourite big icons revealed!

Jun 25 2012

Australia’s favourite big icons revealed!

~ Big Banana takes top honours; voted Australia’s favourite big attraction in new survey from TomTom, proving bigger is better ~

Sydney, 25 June 2012 – To coincide with the launch of its biggest screen ever – on the new Via 620 – TomTom has today revealed a survey showing Australia’s love affair with its ‘big iconic attractions’ is very much alive and kicking. In an independent survey, 34 per cent of Aussies named the Big Banana in Coffs Harbour, NSW as the country’s favourite ‘big’ attraction. The country’s favourite big fruit also scooped the title for the attraction that Aussies would most like to visit.

Out of over 150 big attractions across the country, Australia’s top 10 are:

    1. The Big Banana – Coffs Harbour, NSW
    2. The Big Pineapple – Woombye, QLD
    3. The Big Merino – Goulburn, NSW
    4. The Big Lobster – Kingston SE, SA
    5. The Big Golden Guitar – Tamworth, NSW
    6. The Big Blue Heeler – Muswellbrook, NSW
    7. The Big Koala – Dadswells Bridge, VIC
    8. The Big Rum Bottle – Bundaberg, QLD
    9. The Big Beer Can – Cobar, NSW
    10. The Big Bench – Broken Hill, NSW

The research also revealed that the Big Koala at Dadswell Bridge in Victoria is considered the most Australian ‘big thing.’ It ranked ahead of other quintessentially Aussie icons, with the Big Blue Heeler (Muswellbrook, NSW), the Big Captain Cook (Cairns, QLD) and the Big Beer Can (Cobar, NSW) rounding out the top five.

The survey also asked what the country’s strangest ‘big thing’ is. The Big Boxing Crocodile was named as the weirdest attraction by over a third of national respondents, although Northern Territorians seem to love their local icon. The Big Potato (Robertson, NSW) and the Big Knight (Knockrow, NSW) came in close behind on the oddest list, each with 20 per cent of votes.

“Aussies love their road trips so it’s no surprise that with over 150 ‘big things’ across the country, they’re often a popular excuse for a detour or stop,” said Chris Kearney, Vice President, TomTom Asia Pacific. “At TomTom we want to help people seek out new places and get there as safely and easily as possible.”

The survey also asked about what Aussie icon respondents would like to see as the next ‘big thing’. The meat pie – most voted for by men – came out on top at 22 per cent, followed closely by a pair of thongs at 21 per cent of votes.

As Aussies hold high admiration for their home grown celebrities, TomTom wanted to find out which are considered worthy of being immortalised with a ‘big icon’ statue. Steve Irwin and Dame Edna were named as the favoured personalities at 36 and 35 per cent respectively, besting Kylie Minogue and Shane Warne.

The new big thing from TomTom – the Via 620, features TomTom’s biggest and highest resolution screen ever. The 6 inch screen gives drivers a wider, clearer view of their route – making it handy in large vehicles and SUVs.

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