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TomTom continues focus on safety with introduction of free Roadside Assistance Basic

May 02 2012

TomTom continues focus on safety with introduction of free Roadside Assistance Basic

~ New START, VIA and GO LIVE devices include Basic program services ~

CONCORD, MASS., May 2, 2012 TomTom today announced that it has enhanced its Roadside Assistance program for portable navigation devices with the addition of a new Basic level of service. Basic service provides owners of VIA, GO LIVE and newly-launched START devices with added peace of mind by providing quick and reliable dispatches of responsible and professional service providers with a simple phone call from anywhere in the U.S.

The TomTom Roadside AssistanceBasic level of service bolsters TomTom’s existing Roadside Assistance services, which are supported by the Cross Country Motor Club, one of the oldest and most respected motor clubs in America. The Cross Country Motor Club provides TomTom customers with access to more than 1,800 customer service associates and a network of more than 30,000 towing and road service professionals around-the-clock.

A free lifetime* membership of the Basiclevel of service will be included with the purchase of any new START portable navigation device. Annual subscriptions may be purchased separately on for $29.95 per year. Free Basicservice will also be rolled out to the new VIA and GO LIVE devices in the coming months.

“Our customers can already expect their TomTom device to help get them safely and quickly to their destination. It is a natural extension for TomTom to be there for them in case of a roadside emergency as well,” said Damian Woodward, Vice President of Sales at TomTom.

The new TomTom Roadside Assistance Basicservice level includes:

    • Fast and reliable dispatch – Award-winning customer service specialists dispatch reliable roadside assistance anytime, anywhere in the U.S.
    • Emergency police, fire or medical dispatch.
    • Repair facility referral - Helps traveling motorists in need of repairs find a nearby repair center.
    • Latitude/longitude vehicle location identification – automatically pinpoints motorists’ location from their TomTom device, to help road service professionals expedite service.
    • Cross Country Perks – A discount savings program offering special deals and shopping convenience through a host of well-recognized merchants across the country.
    • An offer to receive 20 percent off the first tow (up to $25, online registration required).

“TomTom portable navigation devices provide their owners with a wide variety of valuable features and functionalities, and Cross Country Motor Club is extremely proud to help TomTom owners receive vital roadside assistance whenever and wherever it is needed,”said Dave Ferrick, Agero’s President.

For additional details about thePremium, Plus andBasic Roadside Assistance packages, visit

* The lifetime membership will run until the earlier of: the useful life of the START navigation device (four (4) years) or until TomTom’s provider no longer provides the TomTom Roadside Assistance Service.

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