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TomTom HD Traffic Service Now Available on All LIVE Models in the U.S.

May 12 2011

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More TomTom Drivers Gain Access to the Most Accurate, Comprehensive and Up-to-Date Traffic Information Available

Concord, MA, May 12, 2011TomTom, the world’s leading provider of location and navigation products and services, announced today the company is expanding its TomTom HD Traffic service to all LIVE models available in the United States. Until now, TomTom HD Traffic was only available on the recently released GO 2535 M LIVE. TomTom HD Traffic enables drivers get to their destination faster and is the most accurate, comprehensive and up-to-date traffic solution available today.

Now, owners of the popular GO 740 LIVE and XL 340 LIVE, as well as the newly released GO 2535 M LIVE, will not only have access to LIVE Services - including Local Search, Fuel Prices, and Weather Forecasts – but they will also have access to the award-winning TomTom HD Traffic*. Additionally, TomTom announced that the new annual subscription fee for LIVE Services will be offered at the new price of $59.95 per year, previously offered at $119.95.

“We are thrilled to expand availability of TomTom HD Traffic to more drivers in the U.S.,” said Tim Roper, President, TomTom, Inc. “Drivers using TomTom HD Traffic will typically experience travel times reduced by up to 15%, helping them get to their destinations faster and be more relaxed along the way.”

TomTom HD Traffic provides the most accurate traffic solution by reporting and capturing more actual traffic jams than ever before to help drivers avoid delays. Only TomTom HD Traffic will recognize traffic conditions for both major and secondary roads within the U.S. road network to help re-route drivers clear of traffic.  Additionally, with real-time traffic updates every two minutes, TomTom HD Traffic will help reroute drivers around traffic more quickly and get them to their destination faster.

Expanding the availability of TomTom HD Traffic is one of the commitments that TomTom has outlined in its Traffic Manifesto, which is the company’s mission to reduce traffic congestion for everyone. Drivers using TomTom HD Traffic are helping to reduce traffic congestion for themselves and every driver around them.
The expanded service is available immediately to current and new LIVE Services subscribers. For more information about TomTom’s Traffic Manifesto, visit www.tomtom.com/trafficmanifesto.

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About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information please visit www.routes.tomtom.com

For further information, please visit www.tomtom.com

To learn more, visit www.facebook.com/tomtomusa or follow us at www.twitter.com/tomtomusa.

For Public Relations, please contact:
Lea Armstrong
Tel: 978.405.1840
Email: lea.armstrong@tomtom.com

For Investor Relations:
Richard Piekaar
Tel:  +31 (0)20 7 575 194
Email:  ir@tomtom.com

*End users will receive non-transferable traffic data through the length of their subscription, or until TomTom no longer receives traffic updates from its suppliers, whichever occurs first. Details and terms at www.tomtom.com/legal.

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