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Apr 26 2011

Untitled Document

~ Launch on iPhone Marks First Time a Celebrity Voice Is Made Available in the U.S. for a Mobile Phone Based GPS ~

Concord, MA, APRIL 26 2011 – Fresh from Springfield, Homer Simpson, the world’s favorite animated family man is now making his way onto your TomTom App for iPhone for the very first time, adding the kind of humor only he can deliver as a co-pilot to your journey!

Developed in partnership with Twentieth Century Fox Consumer Products (FCP), The Gracie Films Worldwide Brand Division and Locutio Voice Technologies, the original Homer Simpson voice (recorded by Dan Castellaneta), for TomTom’s range of personal navigation devices is now available for $5.99 for use on your TomTom App for iPhone in the U.S., marking the first time a celebrity voice has ever been available for mobile phone based GPS. 

The original Homer Simpson voice for the TomTom App for iPhone comes with all the latest maps (TomTom version 1.7), which means drivers not only receive Homer’s own special words of wisdom, such as “Woo Hoo! You have reached your destination, and you can hold your head up high, because you are a genius!”  but also the latest TomTom map store on board their iPhone.

The new TomTom App allows drivers to access the most up to date maps and keeps maps fresh with TomTom Map Share™, by making their own corrections, while simultaneously – and automatically – benefiting from verified corrections made by other TomTom users every day.  And all cost-free to TomTom App for iPhone users.

“Homer Simpson is one of the most familiar and fondly recognized animated characters on the planet. So to have Homer become uniquely available for our TomTom App for iPhone is really thrilling for us. We believe Homer will bring lots of fun and enjoyment to millions of fans around the world,” says Tim Roper, president, TomTom Inc.

“This partnership brings together two of the most iconic names – Homer Simpson and the iPhone.  Transitioning this service to mobile GPS systems gives fans an all-new platform that can be accessed anywhere, anytime to enjoy THE SIMPSONS and navigate road trips in an entertaining way,” comments Robert Marick, Executive Vice President, Fox Consumer Products.


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Notes to editors

About TomTom N.V.
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has 3,500 employees and sells its products in over 40 countries.
Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning HD Traffic™.

For the world’s most up-to-date route planner, including live traffic information please visit

For further information, please visit
About Locutio Voice Technologies, Developers of the Homer Simpson GPS Voice.
Founded in 2004, Locutio Voice Technologies is the world's foremost developer of premium branded voice content for in-car and mobile phone based GPS. Working with companies such as Twentieth Century Fox Consumer Products, Lucasfilm, Warner Bros. and Stampede Management, Locutio has brought vocal greats such as Homer Simpson, Mr. Burns, Darth Vader, Bugs Bunny and Snoop Dogg to TomTom GPS. Locutio’s voices make every journey a truly fun event, delivering real in-car infotainment! currently offers for sale the original voice of Homer Simpson, performed by Dan Castellaneta, the voice of Snoop Dogg, the official Star Wars voices and the classic Looney Tunes characters. More high-profile premium branded celebrity voice content is set to be launched throughout 2011. See and for further details.

About Twentieth Century Fox Consumer Products
A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines.  The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.

The longest-running scripted show in television history, THE SIMPSONS exploded into a cultural phenomenon in 1990 and has remained one of the most groundbreaking and innovative entertainment franchises, recognizable throughout the world. Matt Groening created the iconic family: Homer, Marge, Bart, Lisa and Maggie. Currently in its record-annihilating 22nd season, The Simpsons has won 27 Emmy Awards, been the subject of a smash feature film in 2007, created “Krustyland” and a revolutionary virtual coaster – The Simpsons Ride – at Universal Studios, received a Star on The Hollywood Walk of Fame, been honored with five U.S. postal stamps personally designed by Matt Groening, and named the “Best Show of the 20th Century” by Time Magazine.

THE SIMPSONS is a Gracie Films Production in association with 20th Century Fox Television. James L. Brooks, Matt Groening, and Al Jean are the Executive Producers. The Gracie Films Worldwide Brand Division develops and produces the licensed content for the series. Film Roman is the animation house.


Kaitlin Ambrogio
TomTom Inc.

Cynthia Pascoe
Twentieth Century Fox Consumer Products

Brian Reinert/Daniella Apfel
Bender/Helper Impact

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