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TomTom Announces Availability of New GO Series in US

Apr 11 2011

Untitled Document

Powerful Features Including TomTom’s Revolutionary HD Traffic and Improved Voice Recognition Deliver World Class Driving Experience

Concord, MA – April 11, 2011 – TomTom, the world’s leading provider of location and navigation products and services, today announced the new GO Series is now available for purchase in the United States. The new models, announced at the Consumer Electronics Show in January, include the GO 2535 M LIVE (formerly named the GO 2505 M LIVE) and the GO 2435 and 2535, which are enhanced versions of the popular GO 2405 and 2505.

GO 2535 M LIVE
The connected GO 2535 M LIVE is the first in the next generation of the TomTom GO LIVE devices to feature powerful LIVE Services, including the award-winning TomTom HD Traffic*. Now, for the first time in the US, drivers will have access to TomTom HD Traffic – the most accurate, comprehensive and up-to-date traffic solution available.

TomTom HD Traffic provides the most accurate reporting by capturing more of the actual traffic jams than ever before. Additionally, TomTom HD Traffic will recognize traffic conditions for all major and secondary roads within the U.S. road network and will deliver real-time traffic updates every two minutes. With these advancements, TomTom HD Traffic will help drivers steer clear of traffic sooner and get them to their destination faster.

The enhanced LIVE Service offering, which will be delivered via AT&T’s wireless network, will also include Local Search powered by Google, Fuel Prices, and Weather Forecasts. LIVE Services are available out-of-the-box with a free 12-month subscription.

GO 2435/2535 Series
The launch of the new GO 2435 (4.3” screen) and GO 2535 (5” screen) devices offer consumers the same innovative new features and superior routing intelligence of the popular GO 2405 and 2505 devices, and now adds TomTom’s newest voice recognition technology.

The new and improved Intuitive Voice Recognition on the 2435 and 2535 Series allows drivers to keep their eyes on the road with access to over 130 voice commands. The newest models in the series also incorporate improved voice recognition technology that allows addresses to be spoken naturally. For instance, drivers can now say “Take me to 55 Main Street, Anywhere, USA” in one simple step rather than breaking up the address by city, state, street and street number. This feature will also available on the GO 2535 M LIVE.

Features Overview

  • Instant and continuous routing
  • Crisp, sharp graphics and intuitive user menus
  • Pinch-to-zoom and swipe from screen-to-screen using gestures
  • Bluetooth Hands-Free Calling** to maximize safety
  • Intuitive Voice Recognition with natural address entry
  • A click-and-lock mount to keep the device securely mounted while driving
  • Expanded driving view on 4.3” (GO 2435 TM) or 5” (GO 2535 M LIVE and GO 2535 TM) glass touch screens
  • Lifetime Traffic & Map Updates*** (varies by model)
  • Announces Street Names
  • Advanced Lane Guidance

Additional Features Available only on the GO 2535 M LIVE

  • TomTom LIVE Services bundle, including TomTom HD Traffic, Local Search, Fuel Prices, and Weather Forecasts.

Pricing and Availability
The TomTom GO 2535 M LIVE will be available for $349 MSRP. A free 12-month subscription of LIVE services will be available with each purchase.

Select TomTom devices across the TomTom GO 2435 and 2535 product lines are available with Lifetime Map Updates, Lifetime Traffic Updates or a combination of these features. MSRP starts at $249 and varies by model.

The new GO devices will initially be available starting in April at, Best Buy and

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About TomTom
Founded in 1991, TomTom (AEX:TOM2) is the world’s leading supplier of location and navigation products and services focused on providing all drivers with the world’s best navigation experience. Headquartered in Amsterdam, TomTom has over 3,500 employees and sells its products in over 40 countries.

Our products include portable navigation devices, in-dash infotainment systems, fleet management solutions, maps and real-time services, including the award winning TomTom HD Traffic.

For the world’s most up-to-date route planner, including live traffic information please visit

For further information, please visit

For Public Relations, please contact:
Lea Armstrong
Tel: 978.405.1840

For Investor Relations:
Richard Piekaar
Tel: +31 (0)20 7 575 194
To learn more, visit or follow us on Twitter @TomTomUSA.

*End users will receive non-transferable traffic data through the length of their subscription, or until TomTom no longer receives traffic updates from its suppliers, whichever occurs first. Details and terms at
**Compatible mobile phone required
** *End users may receive up to four non-transferable map data updates per year until the product’s useful life expires or TomTom no longer receives map updates from its suppliers, whichever is shorter. Lifetime Maps available for US, CAN and MEX only. Details and terms at

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