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NEW TOMTOM PRODUCTS HONORED AMONG THE BEST OF CES

Feb 08 2011

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Industry Recognizes the New TomTom GO and Nike+ SportWatch GPS Powered by TomTom

Concord, MA, February 7, 2011 – TomTom, the world’s leading provider of location and navigation solutions, today announced that it was honored with four prestigious awards during the 2011 International Consumer Electronics Shows for the TomTom GO 2505 TM and Nike+ SportWatch GPS powered by TomTom.

“As a company that strives to consistently deliver ground-breaking and quality products for our consumers, we are thrilled that our most recent innovations have been recognized by the Consumer Electronics community for standing out among the best new products of 2011,” said Tim Roper, president of TomTom, Inc. “We look forward to bringing these two innovative products to market later this year.”

The New TomTom GO
The recently-released TomTom GO 2505 TM was named an Innovations 2011 Design and Engineering Honoree for In-Vehicle Navigation. Products entered in this prestigious program were judged by a preeminent panel of independent industrial designers, engineers and members of the media, which honored outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

The Innovations entries were judged based on the following criteria:

  • Engineering qualities, based on technical specs and materials used
  • Aesthetic and design qualities, using photos provided
  • The product’s intended use/function and user value
  • Unique/novel features that consumers would find attractive
  • How the design and innovation of the product compares to other products in the marketplace


Building on the excitement of the GO 2505 TM, TomTom will introduce an enhanced model, the GO 2535 TM, that will be widely available in Spring 2011.

Nike+ SportWatch GPS Powered by TomTom
The Nike+ SportWatch GPS Powered by TomTom was honored with the Editor’s Choice Award from Popular Mechanics, one of America’s most trusted men’s magazines. The new, game-changing running watch was named as one of nineteen products at CES to be awarded an Editor's Choice Award. The winners were honored at a ceremony at the Consumer Electronics Show on Thursday, January 6, 2011.

"Our editors spend weeks doing advance research and then give the most promising CES products hands-on workouts to find those they feel are 'Best in Show' in terms of excellence and innovation in design and engineering," said Popular Mechanics Editor-in-Chief James Meigs.

Additionally, the Nike+ SportWatch GPS powered by TomTom was awarded two International CES Innovations 2011 Design and Engineering Awards Honoree for the Personal Electronics and Health/Wellness categories. The Nike+ SportWatch GPS powered by TomTom was also named a “Last Gadget Standing” finalist.

To learn more about these award-winning products, visit www.tomtom.com.

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About TomTom N.V.

TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in The Netherlands, it employs over 3,000 employees worldwide. Over 50 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found on www.TomTom.com.

For the world’s most up-to-date route planner, including LIVE traffic information visit: www.routes.TomTom.com.

For Public Relations, please contact:
Lea Armstrong
Tel: 978.405.1840
Email: lea.armstrong@tomtom.com

To learn more, visit www.facebook.com/tomtomusa or follow us on Twitter @TomTomUSA.

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