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The easiest way from A to B: The TomTom Start 10

Oct 15 2010

The easiest way from A to B: The TomTom Start 10

~ Now with Advanced Lane Guidance for a clearer view at complex intersections ~

Auckland, 15 October 2010 – TomTom today announced the availability of the TomTom Start 10 in the New Zealand market. The TomTom Start 10 builds on the best features of the original TomTom Start by now also offering drivers Advanced Lane Guidance, making it the perfect device for a first time buyer.

“We’re always excited to develop our products and attract new users to GPS navigation,” said Chris Kearney, Vice President Marketing, TomTom Asia Pacific. “We have focused on providing drivers with the fastest route to their destination at any time of day through IQ Routes™ as well as now offering Advanced Lane Guidance, making the driving experience as stress-free as possible.”

Advanced Lane Guidance

The Advanced Lane Guidance feature clearly shows which lane to take at junctions so drivers won’t miss their turn. On the most difficult highway intersections, a realistic 3D representation of the junction keeps drivers relaxed and safe.

Easy to use with best directions

The TomTom Start 10 maintains the compact design that is synonymous with the TomTom Start range. With a 3.5” touch screen, the easy to use two-button menu and Spoken Street Names, drivers will never miss a turn. The integrated fold-and-go EasyPort™ mount also allows the whole device to fit into any pocket, small bag or glove compartment. Safety camera alerts are included for stress-free, safer and cheaper driving.

The TomTom Start 10 features TomTom IQ Routes™, utilising real speed data collected from millions of TomTom drivers to calculate accurate travel and arrival times. IQ Routes™ ensures all users of the TomTom Start 10 will receive the best directions, every minute of every day, taking into account peak hour, traffic lights, pedestrian crossings, school zones and anything else that affects travel times.

TomTom Start 10 features the latest GeoSmart map of New Zealand. TomTom’s Latest Map Guarantee ensures new buyers will always have access to the latest map.

Availability and pricing

The TomTom Start 10 will be available from October 2010 with RRP to be advised.

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