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TomTom to Offer Free Personalization through Custom Printing on GPS Devices

Oct 12 2010

~ TomTom to Offer Free Personalization through Custom Printing on GPS Devices ~

Customize your GPS with ‘My Custom TomTom GPS’ Using Artwork and Photos

Concord, MA 12 October 2010 – TomTom, the world’s leading provider of location and navigation solutions, today launched My Custom TomTom GPS, a free and exciting way for consumers to personalize their TomTom units. Through this new program, individuals can select from hundreds of professional designs, custom artwork and personal photos that will be printed directly onto their new GPS device.

Whether personalizing the device with family photos or a favorite color, users can create a device that expresses their individuality. Additionally, these devices can be paired with TomTom’s content-sharing platform, TomTom HOME, to combine the custom printed devices with personal start up images, funny voices, unique points-of-interest sets, and more.

“As TomTom continues to deliver industry-leading navigation solutions, we are excited to introduce a program that gives our drivers more personalization options,” said Tom Murray, Senior Vice President of Market Development. “Arriving just in time for the holidays, devices personalized with My Custom TomTom GPS are the perfect addition to any holiday list.”

Devices customized through My Custom TomTom GPS can be personalized and purchased exclusively at TomTom.com on select models, and they will be printed by CafePress, the leading source for custom printing. Downloadable celebrity voices can also be added to any order. For more information, visit www.tomtom.com.

For Public Relations please contact:

Lea Armstrong
TomTom Inc.
Tel: (978) 405-1840
Email: lea.armstrong@tomtom.com

About TomTom N.V.

TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in The Netherlands it has over 3,000 employees worldwide. Over 45 million people use its solutions every day, in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phones.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found at www.tomtom.com.

For the world’s most up-to-date route planner, including LIVE traffic information visit: www.routes.TomTom.com.

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