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Take you to your destination, Yoda will

Jul 08 2010

Take you to your destination, Yoda will

~ Jedi Master is latest official Star Wars voice, only on TomTom ~

Amsterdam, 08 July 2010 – The Force is strong with TomTom drivers – and it’s about to get stronger. As of today, in association with LucasFilm™ and VoiceSkins.com, TomTom customers can be guided by the greatest Jedi Master of them all: Yoda.

Joining Darth Vader and C-3PO, Yoda is the latest official Star Wars voice to launch exclusively for TomTom devices. Han Solo will complete the line-up of fan favourites in August.

“With incredible Jedi powers, Yoda is the ideal voice to guide Star Wars fans on their journeys,” says Alain Pakiry, Senior Vice President for Marketing at TomTom. “Yoda is one of voices most frequently requested by the TomTom community. So we’re thrilled to launch the official Yoda voice, available only on TomTom devices.”

“The TomTom brand is synonymous with high quality navigation. Star Wars fans are sure to be delighted when they hear just how great these voices sound on their TomTom navigation devices,” says Casey Collins, sr. director of international licensing and marketing at Lucas Licensing.

A powerful Jedi warrior Yoda may be. But his quirky diction and mischievous personality also make him one of the most charming characters in the Star Wars universe – and one who adds a whole galaxy of fun to TomTom GPS voice commands. Incorporating dialogue inspired by the original Star Wars films, Yoda’s navigation instructions include “After 700 hundred meters hmm, keep to the right then take a sharp left. Control, control, if a Jedi you wish to be.”

The Yoda voice also comes with ghostly encouragement from Obi-Wan Ben Kenobi taken from the original films and embedded into the navigation commentary. John Williams’ touching ‘Yoda’s Theme’ music is also interwoven with certain commands, providing a richness and cinematic experience rarely heard on navigation systems.

In addition to Yoda’s voice, TomTom has launched a range of official Yoda wallpapers and alert sounds voiced by the Jedi Master. TomTom customers can download these items for free to ensure their TomTom device is enlisted in the service of the Jedi.

All official Star Wars voices for TomTom devices are available in English, while Yoda and Darth Vader are also now available in German. Further languages will be available throughout the summer.

To hear Yoda in action, find out more about official Star Wars voices for TomTom devices, train as a Jedi in TomTom’s Star Wars game, and watch the brand new viral movie featuring Master Yoda visit.

– END –

Notes to editors

Yoda’s voice is available to download now for £7.95 from http://starwars.tomtom.com/voices/index.php?voice=yoda

Official high resolution pictures of Star Wars are available on request.

About TomTom N.V.
TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in the Netherlands it employs over 3,000 employees worldwide. More than 40 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phones.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities. More information about TomTom can be found on http://www.TomTom.com.

About VoiceSkins.com & Locutio Voice Technologies
Founded in 2004, Locutio Voice Technologies is the world’s foremost developer of real celebrity and branded licensed voice content for in-car GPS. Working with vocal luminaries like Lucas Film / Star Wars, Fox / Simpsons and Snoop Dogg, Locutio’s VoiceSkins are scripted, recorded and performed to both enhance the navigation experience and ensure that every journey is a truly fun event. Locutio’s official celebrity GPS VoiceSkins deliver real in-car infotainment! VoiceSkins.com currently offers the original Homer Simpson voice for sale recorded by Dan Castellaneta, the voice of Snoop Dogg and now the official Star Wars voices. More high-profile premium branded celebrity voice content is set to be launched throughout 2010. See http://www.VoiceSkins.com and http://www.Locutio.co.ukfor more details.

About Star Wars
Lucasfilm, STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © Lucasfilm Ltd. All rights reserved. All other trademarks and trade names are properties of their respective owners.

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