The TomTom Traffic Manifesto: one year on
A year since committing to reduce congestion for all in its Traffic Manifesto, TomTom has made a number of achievements in these key areas:
- Doubling the number of users driving with TomTom Traffic
- Increasing the reach of TomTom Traffic globally from eight to 22 countries, including the US and Australia
- Bringing TomTom Traffic in-dash working with new and existing automotive and in-car entertainment partners, including Renault, Fiat, Toyota, Mazda and now Sony
"This is just the beginning. We will continue to do everything we can to achieve our Traffic Manifesto goal of reducing traffic congestion for all"
says Harold Goddijn, chief executive officer of TomTom
Click here to download the PDF 'The TomTom Traffic Manifesto: one year on':Download PDF ›
We are on a mission to reduce traffic congestion for all.
We can already reduce the journey times for individual TomTom drivers by up to 15%.
In the future, when 10% of drivers use TomTom's Traffic™ navigation system there will be a 'collective effect,' and we aim to reduce journey times for everyone by up to 5% where there is traffic.
We will reduce traffic congestion for all by making the best possible use of the existing road network.
Our Traffic Manifesto sets out the four key action areas.
- We will encourage and inspire people to play a role in reducing congestion.
- We will increase the availability of TomTom Traffic.
- We will lead the continuous improvement of traffic and route guidance technology.
- We will bring together key traffic stakeholders to share ideas and drive key actions forward.
Our commitment to reducing traffic congestion is genuine. We are in this for the long term. We are also committed to tracking and communicating progress against our four manifesto action areas in an open, transparent and timely way.
Click here to download the PDF of the Manifesto:Download PDF ›
Our mission is bold: we aim to reduce traffic congestion for all. We aim to build a community of drivers, who by driving as a collective, will cut journey times by up to 5% for all drivers. We are aiming to build our driving community to represent 10% of all vehicles on the road.
TomTom's Traffic navigation system is already used by over a million people across Europe. Because we know the benefits that widespread adoption of our traffic system will bring at personal, societal and environmental levels, communicating our mission is a key priority for TomTom.
In the future
- We will undertake a consumer awareness campaign to help people understand how making a change in their driving behaviour today will impact their own world and the world around them in the future.
- We will carry out the world's largest consumer driving experiment. The results of the experiment will provide tangible proof of the benefits of driving with traffic guidance to encourage further take up.
- We will create an educational traffic roadshow where lifestyle experts and consumer champions will explain the benefits of driving with traffic information and intelligent navigation systems.
- We will work with our partners to help incentivise people to upgrade to TomTom's Traffic navigation system and trade-in their existing, non-connected devices.
- We will reward active TomTom community drivers. We will acknowledge drivers who keep their connected devices switched on and those drivers who report traffic-related information for the good of the community.
If our mission is to succeed, TomTom's Traffic navigation system must be made available to as many people as possible around the world. It must be available on multiple platforms. Our aim is to break down all barriers, to allow people everywhere to drive using TomTom's Traffic navigation system, however they choose to do it.
We also want as many people as possible to be able to access TomTom Traffic information before their journey begins. So far we have only scratched the surface in terms of availability, but we are willing to work with anyone who can help take our traffic information to where people can use it best.
Our traffic technology is currently used by over one million drivers via smartphone, TomTom personal navigation devices and in future via in-dash systems. It is proven by independent tests to be greatly superior to the traditional traffic information that motorists have come to know. We are keen for more people to use it and experience the difference. We have found that once people use Traffic, they don't want to go back to driving without it.
In the future
In the coming years we will:
- Grow the number of drivers using TomTom's Traffic navigation system.
- Expand Traffic's coverage to 29 countries.
- Make our technology available on leading mobile platforms. We aim to have millions of people using TomTom's Traffic navigation system via smartphones.
- Build relationships with automotive manufacturers with the goal of having TomTom's Traffic navigation system as standard on in-dash navigation systems.
- Build relationships with global, regional and local TV, radio and internet channels and broadcasters to offer them our superior TomTom Traffic information. We aim to reach tens of millions of people.
TomTom is the creator of the world's most accurate traffic navigation system; the result of years of research and development.
TomTom's Traffic™ navigation system fuses the best traffic information with a dynamic route guidance engine. The combination of best traffic information with best routing technology is completely unique.
Traffic experts agree and industry tests prove that TomTom's Traffic information is the best. TomTom covers more road kilometres on both secondary and main roads. It reports traffic jams with higher accuracy and also refreshes more frequently than any other service.
Crucially for our mission, our TomTom Traffic information system gets better and more accurate as more people use it. We are committed to maintaining our leadership position in traffic navigation and supporting the next generation of traffic talent.
TomTom's Traffic navigation system is proven to get drivers through traffic faster than any other service - and independent tests from trusted sources prove it. Over the past three years, we have invested in developing our traffic system to the high quality required to make a major impact on traffic on a large scale. We are dedicated to continuously improving our traffic navigation system in every respect, employing our industry's best talent and partnering with leading academics in the field of traffic. We sponsor future traffic talent and support global technology projects to find new solutions to traffic issues.
In the future
In coming years, we will:
- Continuously improve the accuracy of our traffic navigation system in countries around the world.
- Set up and co-fund a major experiment to measure the impact of technology on road congestion and provide a technology benchmark for other cities.
- Establish a TomTom Traffic Foundation, dedicated to developing our knowledge about traffic.
- Build a larger network of traffic navigation partners from universities and research organisations around the world.
- Develop progressively better models to predict congestion reduction and which will uncover additional areas for improvement of our TomTom Traffic navigation system.
TomTom is but one organisation in a large ecosystem of governments, institutions, businesses and individuals. Only together can we find the answer to managing traffic in the future. TomTom aims to bring together the key players looking at the impact of traffic congestion on our world, so that we can work together to find solutions to manage it.
TomTom is already working with governments, institutions, businesses and individuals on a number of initiatives all over the world. These include innovative traffic trials and pilots to test new approaches and ideas.
In the future
Our plans for the future include:
- Hosting an annual traffic summit, bringing together the most talented professionals in our industry.
- Partnering with governments and advising on city and route planning, in order to help predict and reduce road congestion.
- Partnering with environmental and green organisations, to discover new ways in which traffic management could reduce CO2 emissions.
- Creating a public web space where people can contribute comments and ideas for tackling congestion. This public forum will become a place for constructive discussion and debate.
- Hosting regional 'traffic jams' aimed at bringing students together to learn, explore and share from traffic experts and each other.