TomTom today announces a 10-year partnership with VMZ Berlin, the operator of Berlin’s Traffic Information Centre. TomTom will provide VMZ Berlin with real-time traffic information for Berlin and for selected parts of the State of Brandenburg. By using TomTom’s highly accurate HD Flow traffic product, traffic management in Berlin can react faster to traffic congestion and improve traffic information for citizens, enterprises and media.
“Our market-leading traffic information is the future of traffic management,” said Ralf-Peter Schäfer, Head of TomTom Traffic Product Unit. “Working together, VMZ Berlin and TomTom will tackle the difficult traffic issues, ultimately saving drivers in Berlin and Brandenburg time and money.”
“We chose TomTom because its traffic product offers coverage that extends beyond traditional methods of traffic detection, such as loops, cameras or infrared sensors,” said Reinhard Giehler, Managing Director VMZ Berlin. “We believe that traffic flow and road network utilization in the region will be significantly improved by TomTom’s accurate and up-to-date information.”
TomTom HD Flow delivers speed information for all main roads so that traffic flow can be visualised and evaluated to assess true travel times for the entire road network. VMZ uses this information to provide strategic traffic management to Berlin and parts of Brandenburg, including the corridor leading to and from the new Berlin Brandenburg Airport BBI. The traffic service also can be found on the website www.viz-info.de, and it is free of charge to the public.
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